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New Mowing. New Garden. New Life.

KOWOLL M28E Robot Mower

New Product Launch

Branding Identity | 

Quick Brief

How can Yardly end the theory that in order to maintain a nice yard you have to break a sweat. Yardly is the most inventive lawn mower out there; why not give home owners the lawns they're expected to have without the hassle.

What is Kowoll?

Kowoll is a robotic lawn mower designed to make yard work easy and fun, cutting grass quickly and accurately with laser navigation and RTK technology.

This ask was not only to develop a target audience for Kowoll M28E, but introduce consumers to the brand.

Problem

Home owners take pride in cutting their grass. Why mowing the lawn is like making your bed in public 

Target Audience

Insight

Extra space is intimidating if don’t want it

 People that recently moved to Suburbs  from the City out of necessity vs. want 

STRATEGY

Yardly lets you shine where you’re comfortable.

START WITH GENERAL AWARENESS THROUGH SEED PAPER FLYERS IN MAILBOXES OF HOMES IN TARGET AREAS THAT HAVE YARDS.

MEET THEM WHERE THEY ARE UNCOMFORTABLE.

DEMONSTRATIONS IN KEY “BUZZ-WORTHY” PLACES. (& HIT THEM WHERE IT HURTS!)

SHOW THE BENEFITS TO EVEN THE AMBITIOUS & OUTDOORSY. (AKA CATCH THEM IN A HEAT WAVE)

The Team

Carli Aldape - Art Director
Raquel Fereshetian Art Director
Bryce Randall - Strategist
Emery Schindler Copy Writer
Grey Walters - Creative Brand Manager

 

My Contribution

Brief

Brand strategy

Research

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