New Mowing. New Garden. New Life.
KOWOLL M28E Robot Mower
New Product Launch
Branding Identity |
Quick Brief
How can Yardly end the theory that in order to maintain a nice yard you have to break a sweat. Yardly is the most inventive lawn mower out there; why not give home owners the lawns they're expected to have without the hassle.
What is Kowoll?
Kowoll is a robotic lawn mower designed to make yard work easy and fun, cutting grass quickly and accurately with laser navigation and RTK technology.
This ask was not only to develop a target audience for Kowoll M28E, but introduce consumers to the brand.
Problem
Home owners take pride in cutting their grass. Why mowing the lawn is like making your bed in public
Target Audience
Insight
Extra space is intimidating if don’t want it
People that recently moved to Suburbs from the City out of necessity vs. want
STRATEGY
Yardly lets you shine where you’re comfortable.
START WITH GENERAL AWARENESS THROUGH SEED PAPER FLYERS IN MAILBOXES OF HOMES IN TARGET AREAS THAT HAVE YARDS.
MEET THEM WHERE THEY ARE UNCOMFORTABLE.
DEMONSTRATIONS IN KEY “BUZZ-WORTHY” PLACES. (& HIT THEM WHERE IT HURTS!)
SHOW THE BENEFITS TO EVEN THE AMBITIOUS & OUTDOORSY. (AKA CATCH THEM IN A HEAT WAVE)
The Team
Carli Aldape - Art Director
Raquel Fereshetian Art Director
Bryce Randall - Strategist
Emery Schindler Copy Writer
Grey Walters - Creative Brand Manager
My Contribution
Brief
Brand strategy
Research